Written By: Christina Tierney on January 31, 2016 No Comment

In Episode 2 of Something to Say I am focusing a bit more on why Content Marketing Strategy is more important than ever. Primarily because we see AdBlock technologies gaining ground. Content Marketing is the only way to be relevant to our consumer so we can rise above the noise and convert in moments […]

Written By: Christina Tierney on January 24, 2016 Comments Off on Something To Say – Episode 1

2016 is going to be an interesting year. I say this because I will be posting a series of videos focused on topics I am most passionate about. The first few will discuss Social versus Content Marketing Strategy.

I look forward to your engaging contribution (comments/feedback) on YouTube, LinkedIn and Facebook.  I do not allow […]

Written By: Christina Tierney on January 20, 2016 No Comment

Explain Social Media to someone in three sentences. The “someone” was assumedly in their late 80s, not familiar with a computer and the Internet or emerging from a deep cryogenic sleep capsule. I proffer that Social Media is no longer a disruptive technology and candidly was never a “technology.” Social Media is a communication […]

Written By: Christina Tierney on January 11, 2012 No Comment
Google Search + Your World

Really Chicken Little? The sky is falling?

It’s Not The Sky – Honest!

Okay…first of all don’t freak out!  There’s no issue here with personal privacy! Your personal information is NOT being strewn all about the web like your dirty laundry on wash day.

Google+ cannot litter the Internet with that…only we can. […]

Written By: Christina Tierney on December 7, 2011 No Comment
Memory Lane & The Online Reputation

Talk About Exponential!

It’s That Time Again
It’s time to reflect on the past year and where we’ll focus our energies in 2012.  As I’m pulling together data for this I ran across an old presentation.  This presentation focuses on Online Reputation from 2009. First of all…I can’t get […]

Written By: Christina Tierney on December 6, 2011 No Comment
Creation, Aggregation, Curation – The Debate

Extra Extra Read All About It!

Hey Check This Out…

In 2005 I jumped into the Social Media sphere with both feet, pinching my nose and just having a blast.  Those of us who were “getting-it” early were like members of a secret club, decoder rings and all.  Each day we would […]

Written By: Christina Tierney on November 22, 2011 No Comment

Of course you should be following Brian Solis if you are working today as Digital Brand Strategists.  Great interview with Dunkin Brands.

Written By: Christina Tierney on November 20, 2011 No Comment

How Do You Rank – Do You Care?


For me the debate over Influence Measurement simply comes down to Social Capital and what’s the importance of your online presence, or Personal Brand?”  Does this presence bring value to your work and/or personal life? […]

Written By: Christina Tierney on November 18, 2011 2 Comments
Digital Brand Strategist – Why You Need One.

The Conversation Prism

Hard to believe it used to be fairly simple when developing a Social Media Marketing Strategy.  We had one or two social communities that “really” mattered.  Today however, there are over 300 social networking sites excluding those focused purely on dating. […]

Written By: Christina Tierney on November 14, 2011 No Comment
Kyle Lagunas – Tips to Avoid Crossing the Line

Social Recruiting is a term first coined by a colleague of mine, Shannon Seery Gude  in 2009 when I was at Bernard HODES Group.  Since then much has been written about the practice and not surprisingly entire conferences devoted to this topic.  Recently I […]

Written By: Christina Tierney on November 6, 2011 No Comment

"Uhm…that's my stapler…"

During one of my business networking events, I was offered the challenge to blog on the topic of Leadership.  It seemed like a pretty simple challenge, I mean who wouldn’t want a chance to rant about the list of leaders they’ve encountered.  I know from my own experience it’s not […]

Written By: Christina Tierney on October 23, 2011 No Comment
Next Steps

It’s time for Next Steps.

Distribute your resume to all your professional contacts, friends, family and of course, update LinkedIn.
Promote your personal online brand.
 Connect with that “right” opportunity at the “right” time.


Yes, I’m going to shamelessly promote myself with video of sorts, I’ve uploaded my resume to YouTube.  Here’s my quick (and hopefully painless) introduction […]

Written By: Christina Tierney on October 8, 2009 No Comment
Social Media Club-PBC Chapter Kick-Off!

Social Media Club PBC Chapter

Well…We Did It!  We launched our first Social Media Club Palm Beach County Chapter Meeting.  We we’re fortunate enough to have founder Chris Heuer,  leading a round-table discussion without the table. 😉  The primary topic of conversation focused on “Social Media @ A Cross-Roads.”

I think the biggest concern […]

Written By: Christina Tierney on September 17, 2009 No Comment

Had to share the updated version of this video.  I presented the original to clients about 2 years ago.  You can imagine the responses we got from the data shared.


Written By: Christina Tierney on September 11, 2009 No Comment

I don’t want to appear to play favorites…but I am so excited to have gotten a few moments with Kevin Wheeler, Founder and Chairman, Future of Talent Institute. His presentation/break-out session, “What Will 2010 Bring” on Thursday night, was standing room only. He painted a VERY realistic picture of the challenges facing […]

Written By: Christina Tierney on June 30, 2009 No Comment
Talent Tribes vs. Talent Communities

Talent Community or Data Base?

I was consulting with a client the other day and she asked me what my thoughts were on building out and promoting “Talent Communities.”  This question made me sincerely pause.  And the first question I asked in reply was…”what’s a Talent Community?’  Clearly I have no problem with seeming […]

Written By: Christina Tierney on July 11, 2015 No Comment

I’ve been here the whole time.

Almost four years ago I purposely stopped blogging and posting op-ed content on social media. Those of you who stopped by are saying, “Yeah we can see that, so what’s the deal?”

The deal is I landed a great job – my dream job. I worked with a niche marketing […]

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