Passionate cross-channel marketing and advertising professional who excels at developing high-performing integrated strategies that result in increased revenue across multiple departments.
Certified Inbound Marketer, Integrated Marketing Planning, Google Analytics Certified, Budget Responsibilities, Project Management, SEM/SEO, HubSpot, HubSpot Design Manager, HTML, CSS, WordPress, Email Marketing Strategy/Execution, Active Campaign, MailChimp, Bronto, Pardot, NetSuite
Senior Marketing Manager
04/2018 – Present
Full-time Senior Marketing Manager tasked with building out non-existent Marketing Department with primary focus on creating marketing strategy/plan to support sale’s team need for custom path to purchase content within an Account Based Sales and Marketing (ABM) model. (Contact me for more information on current employment)
Marketing Operations Manager
Red Reef Digital
10/2017 – 04/2018
Full-time 6 Month Marketing Operations Manager assignment charged with building the marketing plan/strategy, monitoring, measuring and analyzing the effectiveness of marketing initiatives as they relate to the company’s overall goals.
Working closely with sales leadership within the HubSpot CRM solution to support informed strategic decisions.
- Development, Implementation, and maintenance of digital agency operations processes
- Managing technical aspects of crucial marketing systems (marketing automation, CRM) used to generate, distribute, and report on leads
- Creation of metrics and reporting on marketing and sales activities, effectiveness
- Email campaign management that included template content/design and performance reporting
- Leads list segmentation and management based on behaviors and web site interaction
- Creation and management of Inbound content marketing strategy to include; persona building, subscribers, management of company blog promoting offers that attract site visitors through social media, search and email subscribers
- Management of outsourced resources team to include, copywriters, designers, media strategists/buyers, project managers, and web developers
Marketing Manager/Department Head
04/2017 – 10/2017
Full-time 6 Month Marketing Manager assignment responsible for leading a team of Marketing Coordinators, Sales Marketing Associates, Junior Product Managers, and Graphic Designers.
- Developed annual objectives-driven marketing plans adhering to budgets, including:
- Holistic communications (advertising and promotions) strategy
- Trade Shows and events
- Collateral material
- Creation and management of sales marketing templates
- Development of annual sales marketing strategy outlining objectives and goals
- Collaborated across functional departments, particularly sales, product development, and customer service/call center
- Reviewed and implemented Marketing Automation solution HubSpot
- Managed the receipt, handling, and escalation of marketing sales requests
Digital Account Services Supervisor
01/2012 – 03/2017
Led cross-functional teams to develop and execute marketing campaigns using integrated strategies with annual billings of $5 million.
- Designed business solutions using digital applications and niche Omni Channel marketing strategies, including Disruption® Branding, product marketing, customer acquisition, and conversion through advertising, public relations, and social media tactics.
- Collaborated closely with Creative, Media, and Public Relations Departments to architect brand and messaging strategy while with measurable key performance indicators (KPIs) to communicate agency value
- Directed design and web development teams on progressive web user experience encompassing responsive/adaptive web design, with custom built as well as open source content management (CMS) platforms
- Developed robust dynamic Content Marketing Programs with audience segmentation (personas), storyboarding, channel analysis, process implementation, conversation calendars, and measurement
- Delivered data-driven sales propositions to increase annual budget allocation for advertising and agency spend.
- Client accounts include Hard Rock All Inclusive, United Technologies Corporation, Miami Children’s Hospital, DHL, Global One Distribution and State/Federal Government Contracts
BS Marketing and Advertising
Palm Beach State College
University of Phoenix