50,000 Foot View
Brand builder, team builder, get-it-done expert. Energetic, decisive and results-driven marketing and advertising executive with deep experience in developing on-point strategies and executions. Proven success in the deployment of omnichannel marketing plans, tactics, and campaigns that generate leads and confirm ROI. Blended client-side and agency-side expertise contributes to the delivery of powerful, practical, creative and actionable insights. Highly proficient in start-up, mid-size, and enterprise-level environments.
(Contact me directly for full resume)
Vice President of Marketing
CYBER ARMADA INSURANCE – November 2019 to Present
Leading the development and execution of multifaceted marketing and sales strategies for a start-up focused on brokering stand-alone cyber insurance to business organizations. Member of executive leadership team, with direct oversight of all marketing and sales personnel and contractors.
Rapidly refined brand and market positioning, and revenue goals through combined implementation of Disruption® Branding and HubSpot Inbound Marketing Growth Engine methodologies.
Created and managed extensive marketing strategy, including the development of customer archetypes, buyers’ journeys, lead generating content, campaigns, offers and promotions across all marketing channels.
Established unique hybrid inbound sales and account-based marketing (ABM) approach to ensure full capture of passive and active buyers.
Delivered successful product marketing, customer acquisition, and conversion results by way of an aggressive go-to-market strategy, which positioned Cyber Armada Insurance as a go-to-resource in the emerging Stand-Alone Cyber Insurance Marketplace.
Average Monthly Results:
- +84% increase in lead generation conversions
- +50% increase in sequence email open rates/replies
- +33% increase in marketing qualified leads
- +63% increase in new contact to customer ratio
- Executive Team Leadership and Collaboration
- Cross-Functional Team Management
- Change Management
- Sales Team Enablement | ABM Support
- External Resource Management
- Omnichannel Marketing Planning
- Inbound Marketing (HubSpot/NetSuite)
- Email Marketing Strategy and Execution
- Social Media Paid | Organic
- Google Search Paid | Organic
- Paid Campaign Management
- Content Marketing
- Event Marketing