The presence of data silos, where information is scattered across different tools and databases, is truly the death knell for any Martech strategy. This fragmentation cripples businesses from obtaining that holistic view – the holy grail of marketing spend attribution. To overcome this challenge, your company should invest in data integration solutions that consolidate and synchronize data from various sources, enabling a unified customer map. Implementing a customer data platform (CDP) can be instrumental in breaking down these silos and unlocking actionable insights.
Can We Talk To be honest today’s article will be a little bit of a rant. I want to talk about the fantastical thinking that surrounds online digital lead generation. If you’re a professional digital marketer, you know exactly what I’m talking about – it’s…
How do you reach the total addressable audience for the least amount of spend? Is there a way to hyper-target potential conversions at the most relevant moment of intent? Now, keep in mind I am NOT talking about Search Engine PPC advertising when I ask these…
It’s about Google’s decision… and what professional marketers will do in a cookieless marketing and advertising future. Over the last three or four months, there has been a resurgence of interest or maybe even concern over a “cookieless” future. I’ve been getting invited to dozens…
If you’re stopping by my website (let’s be honest this is a Blog) then you’re probably here because I sent you here. This is my personal online “thought-resume” if you will – a destination I share with potential employers, recruiters, and colleagues to get a…
Hey Check This Out… In 2005 I jumped into the Social Media sphere with both feet, pinching my nose and just having a blast. Those of us who were “getting-it” early were like members of a secret club, decoder rings and all. Each day we…
For me the debate over Influence Measurement simply comes down to Social Capital and what’s the importance of your online presence, or Personal Brand?” Does this presence bring value to your work and/or personal life? There’s no doubt for my “geek” family and I…
Hard to believe it used to be fairly simple when developing a Social Media Marketing Strategy. We had one or two social communities that “really” mattered. Today however, there are over 300 social networking sites excluding those focused purely on dating. Now not all of…
During one of my business networking events, I was offered the challenge to blog on the topic of Leadership. It seemed like a pretty simple challenge, I mean who wouldn’t want a chance to rant about the list of leaders they’ve encountered. I know from my own…
I don’t want to appear to play favorites…but I am so excited to have gotten a few moments with Kevin Wheeler, Founder and Chairman, Future of Talent Institute. His presentation/break-out session, “What Will 2010 Bring” on Thursday night, was standing room only. He painted a…
I was consulting with a client the other day and she asked me what my thoughts were on building out and promoting “Talent Communities.” This question made me sincerely pause. And the first question I asked in reply was…”what’s a Talent Community?’ Clearly I have…