Digital Marketing Strategist | ABM | Content | Lead-Gen
Can We Talk To be honest today’s article will be a little bit of a rant. I want to talk about the fantastical thinking that surrounds online digital lead generation. If you’re a professional digital marketer, you know exactly what I’m talking about – it’s…
How do you reach the total addressable audience for the least amount of spend? Is there a way to hyper-target potential conversions at the most relevant moment of intent? Now, keep in mind I am NOT talking about Search Engine PPC advertising when I ask these…
It’s about Google’s decision… and what professional marketers will do in a cookieless marketing and advertising future. Over the last three or four months, there has been a resurgence of interest or maybe even concern over a “cookieless” future. I’ve been getting invited to dozens…
If you’re stopping by my website (let’s be honest this is a Blog) then you’re probably here because I sent you here. This is my personal online “thought-resume” if you will – a destination I share with potential employers, recruiters, and colleagues to get a…
Explain Social Media to someone in three sentences. The “someone” was assumedly in their late 80s, not familiar with a computer and the Internet or emerging from a deep cryogenic sleep capsule. I proffer that Social Media is no longer a disruptive technology and candidly…
It’s Not The Sky – Honest! Okay…first of all don’t freak out! There’s no issue here with personal privacy! Your personal information is NOT being strewn all about the web like your dirty laundry on wash day. Google+ cannot litter the Internet with that…only we…
It’s That Time Again It’s time to reflect on the past year and where we’ll focus our energies in 2012. As I’m pulling together data for this I ran across an old presentation. This presentation focuses on Online Reputation from 2009. First of all…I can’t…
Hey Check This Out… In 2005 I jumped into the Social Media sphere with both feet, pinching my nose and just having a blast. Those of us who were “getting-it” early were like members of a secret club, decoder rings and all. Each day we…
Of course you should be following Brian Solis if you are working today as Digital Brand Strategists. Great interview with Dunkin Brands.
For me the debate over Influence Measurement simply comes down to Social Capital and what’s the importance of your online presence, or Personal Brand?” Does this presence bring value to your work and/or personal life? There’s no doubt for my “geek” family and I…
Hard to believe it used to be fairly simple when developing a Social Media Marketing Strategy. We had one or two social communities that “really” mattered. Today however, there are over 300 social networking sites excluding those focused purely on dating. Now not all of…
Social Recruiting is a term first coined by a colleague of mine, Shannon Seery Gude in 2009 when I was at Bernard HODES Group. Since then much has been written about the practice and not surprisingly entire conferences devoted to this topic. Recently I was fortunate…
During one of my business networking events, I was offered the challenge to blog on the topic of Leadership. It seemed like a pretty simple challenge, I mean who wouldn’t want a chance to rant about the list of leaders they’ve encountered. I know from my own…
It’s time for Next Steps. DUST OFF THAT RESUME Distribute your resume to all your professional contacts, friends, family and of course, update LinkedIn. Promote your personal online brand. Connect with that “right” opportunity at the “right” time. Yes, I’m going to shamelessly promote myself with…
Well…We Did It! We launched our first Social Media Club Palm Beach County Chapter Meeting. We we’re fortunate enough to have founder Chris Heuer, leading a round-table discussion without the table. 😉 The primary topic of conversation focused on “Social Media @ A Cross-Roads.” I…
Had to share the updated version of this video. I presented the original to clients about 2 years ago. You can imagine the responses we got from the data shared. Enjoy!
I don’t want to appear to play favorites…but I am so excited to have gotten a few moments with Kevin Wheeler, Founder and Chairman, Future of Talent Institute. His presentation/break-out session, “What Will 2010 Bring” on Thursday night, was standing room only. He painted a…
I was consulting with a client the other day and she asked me what my thoughts were on building out and promoting “Talent Communities.” This question made me sincerely pause. And the first question I asked in reply was…”what’s a Talent Community?’ Clearly I have…