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Christina Tierney

Digital Marketing Strategist | ABM | Content | Lead-Gen

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The Digital Lead Gen Fantasy

  • Posted onNovember 23, 2020November 24, 2020
  • Biz Dev

Can We Talk To be honest today’s article will be a little bit of a rant. I want to talk about the fantastical thinking that surrounds online digital lead generation. If you’re a professional digital marketer, you know exactly what I’m talking about – it’s…

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The Relationship Between Cookies and Programmatic

  • Posted onNovember 16, 2020November 16, 2020
  • Content Marketing Strategy

How do you reach the total addressable audience for the least amount of spend? Is there a way to hyper-target potential conversions at the most relevant moment of intent? Now, keep in mind I am NOT talking about Search Engine PPC advertising when I ask these…

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Why All the Cookie Noise?

  • Posted onNovember 10, 2020November 16, 2020
  • Content Marketing Strategy

It’s about Google’s decision… and what professional marketers will do in a cookieless marketing and advertising future. Over the last three or four months, there has been a resurgence of interest or maybe even concern over a “cookieless” future. I’ve been getting invited to dozens…

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