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Christina Tierney

Digital Marketing Strategist | ABM | Content | Lead-Gen

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Category: Digital Brand Strategy

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The Digital Lead Gen Fantasy

  • Posted onNovember 23, 2020November 24, 2020
  • Biz Dev

Can We Talk To be honest today’s article will be a little bit of a rant. I want to talk about the fantastical thinking that surrounds online digital lead generation. If you’re a professional digital marketer, you know exactly what I’m talking about – it’s…

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The Relationship Between Cookies and Programmatic

  • Posted onNovember 16, 2020November 16, 2020
  • Content Marketing Strategy

How do you reach the total addressable audience for the least amount of spend? Is there a way to hyper-target potential conversions at the most relevant moment of intent? Now, keep in mind I am NOT talking about Search Engine PPC advertising when I ask these…

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Why All the Cookie Noise?

  • Posted onNovember 10, 2020November 16, 2020
  • Content Marketing Strategy

It’s about Google’s decision… and what professional marketers will do in a cookieless marketing and advertising future. Over the last three or four months, there has been a resurgence of interest or maybe even concern over a “cookieless” future. I’ve been getting invited to dozens…

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Google Search + Your World

  • Posted onJanuary 11, 2012October 12, 2016
  • Digital Brand Strategy

It’s Not The Sky – Honest! Okay…first of all don’t freak out!  There’s no issue here with personal privacy! Your personal information is NOT being strewn all about the web like your dirty laundry on wash day. Google+ cannot litter the Internet with that…only we…

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Creation, Aggregation, Curation – The Debate

  • Posted onDecember 6, 2011October 29, 2020
  • Biz Dev

Hey Check This Out… In 2005 I jumped into the Social Media sphere with both feet, pinching my nose and just having a blast.  Those of us who were “getting-it” early were like members of a secret club, decoder rings and all.  Each day we…

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