I have been absolutely running crazy with proposals and presentations. It feels great to be this energized about something again. And while I am seeing some light bulbs go off in the heads of clients, I’m still wondering.
Wondering if with all of our educating behaviors, are we remembering to listen to the client? Are we hearing their pains and identifying their needs.
Last year, Microsoft Digital Advertising Solutions released a video that brilliantly demonstrates how traditional media advertisers weren’t listening to their customers. It really got me thinking…not sure that much has changed in a year.
Our client’s coin purse is closed SHUT right now. They’re being very “modest” with their advertising spends. Now more than ever…we need to be listening. We need to be sure that we’re bringing real solutions to the table…with real measurable ROI (metrics) attached…not just a lot of noise.