Digital Marketing Strategist | ABM | Content | Lead-Gen
Can We Talk To be honest today’s article will be a little bit of a rant. I want to talk about the fantastical thinking that surrounds online digital lead generation. If you’re a professional digital marketer, you know exactly what I’m talking about – it’s…
How do you reach the total addressable audience for the least amount of spend? Is there a way to hyper-target potential conversions at the most relevant moment of intent? Now, keep in mind I am NOT talking about Search Engine PPC advertising when I ask these…
It’s about Google’s decision… and what professional marketers will do in a cookieless marketing and advertising future. Over the last three or four months, there has been a resurgence of interest or maybe even concern over a “cookieless” future. I’ve been getting invited to dozens…
If you’re stopping by my website (let’s be honest this is a Blog) then you’re probably here because I sent you here. This is my personal online “thought-resume” if you will – a destination I share with potential employers, recruiters, and colleagues to get a…
Explain Social Media to someone in three sentences. The “someone” was assumedly in their late 80s, not familiar with a computer and the Internet or emerging from a deep cryogenic sleep capsule. I proffer that Social Media is no longer a disruptive technology and candidly…