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Christina Tierney

Digital Marketing Strategist | ABM | Content | Lead-Gen

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Author: Christina Tierney

I’m a passionate cross-channel marketer that excels at developing high-performing integrated strategies that result in increased revenue for both my clients and agency. The views expressed here are mine alone and do not necessarily reflect the views of my clients or employer.
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The Digital Lead Gen Fantasy

  • Posted onNovember 23, 2020November 24, 2020
  • Biz Dev

Can We Talk To be honest today’s article will be a little bit of a rant. I want to talk about the fantastical thinking that surrounds online digital lead generation. If you’re a professional digital marketer, you know exactly what I’m talking about – it’s…

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The Relationship Between Cookies and Programmatic

  • Posted onNovember 16, 2020November 16, 2020
  • Content Marketing Strategy

How do you reach the total addressable audience for the least amount of spend? Is there a way to hyper-target potential conversions at the most relevant moment of intent? Now, keep in mind I am NOT talking about Search Engine PPC advertising when I ask these…

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Why All the Cookie Noise?

  • Posted onNovember 10, 2020November 16, 2020
  • Content Marketing Strategy

It’s about Google’s decision… and what professional marketers will do in a cookieless marketing and advertising future. Over the last three or four months, there has been a resurgence of interest or maybe even concern over a “cookieless” future. I’ve been getting invited to dozens…

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Do I Need a Secure Socket Layer Certificate?

  • Posted onJanuary 1, 2019November 16, 2020
  • Content Marketing Strategy

If you’re stopping by my website (let’s be honest this is a Blog) then you’re probably here because I sent you here. This is my personal online “thought-resume” if you will – a destination I share with potential employers, recruiters, and colleagues to get a…

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In Three Sentences

  • Posted onJanuary 20, 2016October 29, 2020
  • Social Web Strategy

Explain Social Media to someone in three sentences. The “someone” was assumedly in their late 80s, not familiar with a computer and the Internet or emerging from a deep cryogenic sleep capsule. I proffer that Social Media is no longer a disruptive technology and candidly…

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