Digital Marketing Strategist | ABM | Content | Lead-Gen
How do you reach the total addressable audience for the least amount of spend? Is there a way to hyper-target potential conversions at the most relevant moment of intent? Now, keep in mind I am NOT talking about Search Engine PPC advertising when I ask these…
It’s about Google’s decision… and what professional marketers will do in a cookieless marketing and advertising future. Over the last three or four months, there has been a resurgence of interest or maybe even concern over a “cookieless” future. I’ve been getting invited to dozens…
Explain Social Media to someone in three sentences. The “someone” was assumedly in their late 80s, not familiar with a computer and the Internet or emerging from a deep cryogenic sleep capsule. I proffer that Social Media is no longer a disruptive technology and candidly…
It’s Not The Sky – Honest! Okay…first of all don’t freak out! There’s no issue here with personal privacy! Your personal information is NOT being strewn all about the web like your dirty laundry on wash day. Google+ cannot litter the Internet with that…only we…
It’s That Time Again It’s time to reflect on the past year and where we’ll focus our energies in 2012. As I’m pulling together data for this I ran across an old presentation. This presentation focuses on Online Reputation from 2009. First of all…I can’t…